Spot UV Paper Bags

Spot UV is the targeted application of a varnish which is then cured with UV light to a high-gloss finish. It’s usually used to highlight specific elements of a design or text such as a logo, brand marque, or piece of typography.

The beauty of Spot UV lies in its contrast with the underlying mat finish card or paper stock, which is so highlighted that this technique can be used as a standalone process – it’s quite common to see brochure covers, menus, and presentation folders that are a single colour, with the text added using Spot UV rather than colour printing, creating a high gloss ‘relief’ that looks really modern and sleek. For retail packaging, Spot UV can be a powerful way to increase brand presence.